False urgency is defined as falsely stating or implying a sense of urgency or scarcity to mislead a user into making an immediate purchase or taking immediate action. Examples are showing the false popularity of a product or service to manipulate user decisions or stating that quantities of a particular product or service are more limited than they actually are.
This dark design pattern is an abuse of the well-known scarcity principle from behavioral economics, which says that the limited availability of a product increases its perceived value and consumer demand.
This dark design pattern is an abuse of the well-known scarcity principle from behavioral economics, which says that the limited availability of a product increases its perceived value and consumer demand.
Since false urgency involves actively lying to users, it’s one of the worst dark patterns.
Reference: www.uxtigers.com
